Davies Business Risk Consulting
© David Davies, 2001-10 All rights reserved.
Reputation
Reputation and brand are completely intertwined, typically accounting for up to 80% of an organisation’s equity. For the largest corporations, brand values are measured in billions of dollars - but for organisations of every size, whether in the public or private sector, reputational value is a significant asset. It is the reason why people and organisations do business with you, invest in you and work for you - it is your licence to trade.
Managing reputation
Yet reputation can also be the most difficult to comprehend and measure convincingly. It remains the Cinderella of assets - the most valuable, the most vulnerable and often the least well managed. Reputation risk is consistently placed at the top of the fears of both CEO’s and Risk Managers
Social media magnifies the risk
The social media is growing exponentially, developing along unpredictable channels. Thanks to twittering and blogs if something goes wrong it’s out there almost immediately and spreading like wildfire long before you can convene a board meeting. All of this makes DBRC’s holistic methodology even more vital.
Reputation and brand are completely intertwined, typically accounting for up to 80% of an organisation’s equity. For the largest corporations, brand values are measured in billions of dollars -
Managing reputation
Yet reputation can also be the most difficult to comprehend and measure convincingly. It remains the Cinderella of assets -
Social media magnifies the risk
The social media is growing exponentially, developing along unpredictable channels. Thanks to twittering and blogs if something goes wrong it’s out there almost immediately and spreading like wildfire long before you can convene a board meeting. All of this makes DBRC’s holistic methodology even more vital.
Articles:
How DBRC can help
DBRC can help you manage both the risk to your reputation and your reputation itself,
adding value to your bottom line, your brand and -