The need

Accurately defining the objective of a major initiative or project, and even more so an organisation’s vision or mission is a critical success factor that should:

• shape the way in which initiatives are undertaken,
• be a touchstone when making key decisions ,
• Influence the way that the organisation conducts itself.  

Where it goes wrong

Often this step is not taken, or it is undertaken superficially and with little thought.  As a result, valuable time and effort is lost trying to “do the wrong things righter”.

Our solution

DBRC’s customised workshops are designed to:

• Bring together the key people to debate and agree an objective, vision or mission
• Ensure that it is understood
• Achieve buy-in

When this is part of a route mapping exercise, the process can thereafter seamlessly move to the other stages (see Corporate route mapping)

The issues surrounding the achievement of the goal(s) can be modelled, and dynamically addressed, by our Corporate goal modelling process.  (see example goal model)