The Need

In this age of global trading, mass communication and the shrinking world, brands are assuming an increasing importance.  They can be universally recognised, a focus of customer loyalty that transcends language and geography.  In some cases, their value is over 50% of market capitalisation and is measured in billions of dollars.

However, brands are vulnerable:

• They are increasingly exploited by organised crime with brand counterfeits and product extortion.
• They can become the target of  anyone with a grudge who can contaminate or adulterate the products to which the brand relates.
• They can be victims of errors, or of unauthorised acts by any the brand owner’s employees and partners anywhere in the world.
• A global brand can be seriously harmed by the actions of the most remote of subsidiaries.
• Badly handled product and reputation crises have caused significant losses in brand value and share price, and even the demise of the companies concerned.

DBRC’s Dynamic Toolkit

We don’t just identify weaknesses in your brand resilience - we help you to correct them.  The majority of our processes consist of a combination of desk and technical research, interviews and workshops. We use, and adapt, a wide range of processes to fit your needs, and many of those processes will have been developed exclusively by us.

DBRC’s unique approach

• Holistic: a joined-up approach to your total brand exposure.
• Flexible: Consultancy processes most often fail because the consultants have learned, and rigidly apply, a “one size fits all” process.  We adapt our processes to your culture, preferences and way of doing things.
• Transparent: open workshops and scoring systems achieve buy-in.
• Transferable: Our processes will be transferred to you for your ongoing use.  Training, documentation and process licensing are included.